Guides
A Competitor Landscape Without the Spin
How to map competitors fairly in a venture memo: who to include, how to compare, what to say about your differences and how to avoid the empty quadrant.
- Market
- 10 min read
Stating Risks and Assumptions Openly
A risks and assumptions section earns trust by naming what could go wrong. How to find the key assumptions, test them, rank risks and write them plainly.
- Memo
- 10 min read
Writing Early Customer Case Notes
Short, honest case notes from first customers can carry more weight than polished case studies. How to gather, write, get permission for and label them.
- Evidence
- 9 min read